Digital Marketing Training Course

What you will learn

Marketing is an essential part of any business, as it demonstrates what your organisation has to offer and informs potential clients why they should consider using your products or services over those of your competitors, giving you the opportunity to showcase the unique nature of your business.

The Professional Diploma in Digital Marketing is an offering from the Digital Marketing Institute which is considered to be the defacto standard in global digital marketing and social media marketing certification. Digital Marketing Institute certifications are internationally recognised and the training course content is created by world-renowned experts in the field.
“Over 17,000 people in 80 countries have trained and graduated with a DMI qualification.”

Each of the syllabuses is validated by the Syllabus Advisory Council which consists of members from leading digital corporations such as Microsoft, Google, Facebook and eBay.
Validate your skills

During the Professional Diploma in Digital Marketing course, students will be taught the essential skills and knowledge needed to enhance their digital marketing careers, or to start a successful career as a digital marketer.

During this course, you will learn the following:

• Gain an understanding of the value of digital marketing
• Using social media as a digital marketing platform
• What is PPC (Pay Per Click) and how do I use it effectively?
• How to create an engaging and effective email marketing campaign
• Targeting and tracking a marketing campaign
• Implement an online reporting structure for your organisation
• Integrate digital marketing into your organisations overall marketing strategy